I’ve always loved bouncing around to different coffee shops and brands but RUME is the one thing that stuck. It’s been months now and I still haven’t gotten sick of it. I literally go to sleep every night looking forward to having it the next morning.
I bought RUME thinking it’d be a nice thing to keep at the office. Then I switched to working from home, and it turned into the reason my mornings actually feel put-together. A real latte without getting dressed to go stand in a line for one.
RUME is amazing, so tasty and efficient, you’d have no idea it was an instant coffee by the look and taste (but that’s also the best part because I don’t know how to make a good latte at home) has absolutely made my morning routine so nice and I look forward to my coffee every morning!!
We have a simple goal: to make a damn good latte that’s accessible, whatever your lifestyle may be. Along the way we’ve found a few specific areas that it tends to be the most beneficial to peoples’ lives.
The short answer is yes, absolutely — there’s a lot more coming.
To be clear, RUME isn’t a “latte company”, and it never will be. What we’re building is a mission that outlives any single product we’ll ever make: to never stop making your comfort-beverage experience more rewarding.
Somewhere along the line, the big coffee chains who got here first stopped trying — they got big, got comfortable, and decided “good enough” was good enough. The drinks got worse, the store became less inviting, and yet they continue to raise prices. They’ve chipped away at the trust of their customers with thousands of micro-decisions that I’ve personally felt, and I’m sure you have too. That’s the one place we’re built to never end up. So even if we handed you the best coffee in the world tomorrow, we still wouldn’t be finished. There’s always a better way, and we intend to be the ones who find it — every single time.
That’s the promise underneath everything we make: it’ll always be us.
It’s also why we’re not in a hurry to become everything at once. We could add a dozen products tomorrow, but we’d rather be unforgettable at what we already do than forgettable at everything. At this early stage, we’re focused on earning your trust through making every touchpoint (even beyond the drinks themselves) as satisfying and carefully considered as possible.
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Barista tested & approved
Most homemade lattes fail on one thing: the ratio. We spent 18 months getting the espresso-to-milk balance exactly right, so every cup tastes like the one you’d order at your favorite café. No machine, no measuring, no guesswork. Just add water.
*Orders from our recent restock begin shipping the week of Oct. 26th
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No espresso machine, no more drive-through, no more milk carton, no more settling.
A note from our founder:
Your favorite café was never the problem. A latte made by someone who actually cares, somewhere you’re in no hurry to leave — that’s worth every dollar, and we’d never tell you otherwise.
The problem is the rest of the week. Most mornings you can’t make it there, so you settle for the fast-coffee chain instead: the drive-thru, the line, a $7 cup that’s mostly sugar. You pay café prices and get nothing that feels like a café.
We didn’t think that was fair. So we crafted a latte of our own — the way it should taste, at the price it should cost, ready in the time you’ve actually got.
Keep going to your favorite cafés, we still go to ours. But on the days you can’t, we’ve got you covered.
— Cooper
P.S. please reach out to me at cooper@makerume.com. Whether you have a question, a story to share, a complaint, or anything at all, I’d love nothing more than to hear from you. We’re building something really cool, and I consider you to be a part of it.
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